Talk with Brand Ambassador - Cellist Dinh Hoai Xuan

tMonitor welcomes Doctor - Cellist Dinh Hoai Xuan in its office among busy and hurry up time right before the upcoming Lunar New Year. Let's listen to their thoughts on their bond in 2021.



Reporter: Welcome to those special guests today, cellist Dinh Hoai Xuan and Nam Vu - CEO of tMonitor. Being known that recently, Ms. Hoai Xuan has appeared on media channels as the tMonitor ambassador. Can you please talk more on this?

Nam Vu: One of the memorable milestones in the first months of 2021 of tMonitor is that in January 2021, cellist Dinh Hoai Xuan officially became tMonitor brand ambassador.

DSC00038.JPG


Reporter: And what is the reason behind this corporation between Mr.Nam Vu - tMonitor and Cellist Hoai Xuan?

Nam Vu: (Smiles) Probably comes from the similarities and affections. First of all, both tMonitor and Dr. Cello Dinh Hoai Xuan is the type of character who is  "not afraid of difficulties", always trying to make the best version of us. It can be said the path of becoming Vietnam's first Doctor in Cello, Romanian music ambassador in Vietnam, and the first cello soloist of the Vietnamese classical music industry to release digital music to the world is a difficult but glorious journey. Vietnam's folk tunes through Ms. Xuan's Cello, which is resounding and greatly welcomed throughout the world tours, are very inspirational. And tMonitor also wishes that our benefits for human health and the environment will be loved and welcomed as well, although smart air quality measuring monitor products are quite new in public awareness.

With the mission of "Breathe Easy - Live Free", breathing freshness, enjoying life, tMonitor aims to the majority of the public who are students, intellectuals, and workers. This is quite compatible with the series of performances "One million hands touching Cello" at the schools of artist Dinh Hoai Xuan, and also suitable for the audience who is quite picky and knowledgeable of the classical music genre. By accompanying the music and cello talent Dinh Hoai Xuan, tMonitor hopes to contribute to honor the Vietnamese mind force and spread the message of environmental and health protection to everyone.

Vietnam's first Doctor in Cello, tMonitor brand ambassador - Dinh Hoai Xuan

Vietnam's first Doctor in Cello, tMonitor brand ambassador - Dinh Hoai Xuan

Reporter: On the Ms. Hoai Xuan, what is the reason and interest in tMonitor that has brought a classical cellist like Dinh Hoai Xuan to become tMonitor's ambassador?

Hoai Xuan: Actually, as a classical cello artist, I have received many invitations to become brand ambassadors. Examples can be named like cosmetics and other brands. However, for me, I will give priority to what gives meaning, has a large and positive impact on human life, in terms of both material and spiritual life. Because tMonitor brings a very meaningful mission and good value that is to protect the health and the environment we live in and breathe, I feel that being with tMonitor spreads through the message to protect the environment is a very precise and meaningful decision.

When collaborating with Nam and tMonitor, it is also my first time I have a chance to close a high-tech product made by Vietnam like this. High-tech concepts used in tMonitor products such as AI artificial intelligence, Big Data, things connecting IoTs, Cloud storage ... are new and interesting norms with an artist who always takes music as a friend like me. Truly touched by the passion as well as the practical value which air quality monitor and crisis management tMonitor brings to the community! As a cello artist who has been with classical music for a long time and has a certain amount of audience, I feel that accompanying tMonitor is a very meaningful act, contributing to support Vietnamese mind force and Vietnamese products to be well-received, reaches high, and flies far.

DSC00049.JPG

Reporter: What are your impressions on the tMonitor product?

Hoai Xuan: Firstly, the color of the product is very harmonious with the environment. I love the simple, easy-to-understand, and lovely way of displaying the 13 air indicators of tMonitor. Just look at the blue, yellow, and red colors to capture the indoor and outdoor air quality situation. Cool green eyes will show up much when the air indicators are at a safe threshold. Yellow warns the atmosphere is at a problem level. And the red color is when there are pollution alarms or negative risks affecting human health when there are fluctuations in air quality, the red is displayed.


Reporter: What is the main message that artist Dinh Hoai Xuan as the brand ambassador of tMonitor wants to convey to the community?

Hoai Xuan: The main message of tMonitor that I want to reach to everyone is: "Protecting the environment is protecting our dearest things". Because when we join hands to protect the environment, we are protecting our own lives, protecting the things that we care about most, for generations of our children and grandchildren who are able to live in green - clean - beautiful environments. Then, broaderly, work and what you love most need to exist in clean air and beautiful space. That will be a positive message that tMonitor and I will repeat throughout the year activities.

Protecting the environment is protecting our dearest things
— Dinh Hoai Xuan - tMonitor Brand Ambassador

Reporter: If you can choose 3 words to describe most insightly about tMonitor, which words would brand ambassador Dinh Hoai Xuan choose?

Hoai Xuan: I have just thought about  2 words. The first is "Smart". The technological advantage of tMonitor has more advantages than many products in the market, even in Vietnam and internationally, is recognized in many technology competitions in the US and the Asia Pacific. Mr. Nam Vu is a young and very talented CEO that I want to support. Besides, tMonitor is also a product that applies many high technologies to provide the best air quality data and warnings, also extremely handy for users.

The second word that I think about is "Meaning". tMonitor has a very high social impact. The characteristics and features of tMonitor itself have contributed to improve the understanding and awareness of air quality protection and environmental protection for the community.

The last word that just came to my mind is "Efficiency". Users will be pleased with tMonitor's accuracy and usability.


Reporter: What development stage is tMonitor in currently?

Nam Vu: tMonitor has completed the product research and testing phase. Currently, it is in the stage of preparing for mass production to the market. Therefore, tMonitor is looking for investors, partners and investment funds to call for capital to expand production. tMonitor wants to bring high quality AI products with the most reasonable price to users.


Reporter: What is the core value tMonitor wants to bring to users?

Nam Vu: tMonitor wants to give knowledge, motivations, confidence to the community and  enterprises to breathe fresher, from which to bring health, happiness and productivity for both individuals as well as companies.


Reporter: What activities did artist  Dinh Hoai Xuan and tMonitor have planned for spreading tMonitor to the community?

Hoai Xuan: In this year 2021, as the brand ambassador of tMonitor, besides the long series of music activities, I will focus on the following three main activities:

Firstly, I will focus on media promotion and introducing tMonitor to a large number of audiences and people in Vietnam and also to foreigners. Next, associated with my musical activities such as a series of performances bringing classical music to schools, tMonitor's messages and images will always appear and be mentioned. And thirdly, more specifically, this year, tMonitor and I will hold a big concert, bringing together a lot of musical talents from both Vietnam and the world. I hope that through this international concert, tMonitor's environmental protection message will have a chance to spread more.


DSC00091.JPG

By the way, I would like to give a small gift to all tMonitor members and all of you - a music piece named "the Salut D'Amour" - which means "Hello love". The special thing is that this song will be played completely spontaneously right after this interview, and right in tMonitor's office. Please cherish tMonitor, let love bloom, and bring the best to this life.

Xuan Thanh
Hanoi, Feb 01, 2021